Broadcast Audubon

Controlling Storm Water

Controlling and cleaning stormwater is just one reason why ISC-Audubon is advocating Conservation Landscapes for America. Whether you are a homeowner, small business owner, industrial business manager or a City Manager, ISC-Audubon has information concerning Conservation Landscapes, free of charge on our web site. If you want some public recognition for you Conservation Landscape efforts…we have several Certification Programs available too!

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SustainAbility Newsletter Archive Article (random)

The Risks for Businesses Who Don

CokeThe concept behind sustainability is as simple as it is compelling: resources may only be used at a rate at which they can be replenished.

When most people see the word "resources," they think immediately of natural resources. But in order to thrive, businesses actually need three types of resources: environmental (e.g., natural resources), social (including employees, customers and general societal goodwill) and economic (money).

In fact, these three factors comprise a common definition of business sustainability: increasing short- and long-term profitability by holistically managing economic, social and environmental risks and opportunities.

This definition is relevant both in times of recession and during economic growth periods, because the main drivers of sustainability don't change. These three factors have been the drivers of business success since mankind has been engaged in business endeavors. While sustainability may seem to run counter to the profit-maximizing doctrine of running a company, the concept of creating sustainable business processes is increasingly seen as a key to long-term success. 

Organizations can work toward sustainability in many ways, but to be truly effective sustainability initiatives cannot stand alone. They must transform the organization as a whole. This takes individual and coordinated efforts from all segments of a company.

Look at Sustainability Strategically

Nike, Coca-Cola, and Nestle are examples of companies that go about this strategically. They have figured out that if you do not change the way you operate -- and the way your supply chain operates -- you're potentially putting your entire business model at risk. They know that risk encompasses more than financial risk. If a company loses its societal mandate to do business then it faces as much risk as if it were struggling financially.

Nestle understands that to continue making very high-quality food products requires a planet that can produce a reliable supply of natural products. Its "Creating Shared Value" approach focuses on specific areas of the company's core business activities -- water, nutrition, and rural development.
Coca-Cola has been very aggressive around water development and protection, both for agriculture as well as in communities. Although the company does not own farms, it realizes that it has "significant opportunities within its global supply chain to develop and encourage more sustainable practices to benefit suppliers, customers and consumers."

Nike, which relies heavily on globally outsourced manufacturing operations, is working to increase its focus on sustainable business and innovation. It is integrating the concept across its business strategies to create a more sustainable approach aimed at providing greater returns to the company's business, communities, contract factory workers, consumers and the planet.



References and Sources used in this issue of SustainAbility Newsletter Include:

Audubon Lifestyles

The International Sustainability Council  

The Reserve at Lake Keowee

The Old Collier Club

The Rim Golf Club




Energy Star 

The Village of Blume 

Taylor Properties Group  


National Geographic 

American Society of Golf Course Architects

The United States Golf Association (USGA)


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Sponsors are a critically important part to the success of ISC-Audubon. As a non-profit organization dedicated to advocating sustainability, we offer all of our programs to our members free of charge, and are publicly available for download on our website.

ISC-Audubon is proud to extend the opportunity to select businesses and organizations to become sponsors of our sustainability education and advocacy programs. As a sponsor, your business or organization can realize significant value.

Click here to learn more about this opportunity. 


A Coalition for Good - Spreading the Seeds of Sustainability

ISC-Audubon is a coalition of non-profit organizations and initiatives that include The International Sustainability Council (ISC), Audubon Lifestyles, Audubon Outdoors, Planit Green, Broadcast Audubon, and the Audubon Network for Sustainability. 

Funds generated through memberships and donations are used to provide fruit & vegetable seeds, wildflower seed mix, and wildlife feed & birdseed to urban and suburban communities around the world. These seeds are used by communities to establish fruit and vegetable gardens, bird and wildlife sanctuaries, and for the beautification of urban and suburban landscapes by creating flower and native plant gardens.

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