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SustainAbility Newsletter

Ron Dodson receives the 2009 ASGCAs Donald Ross Award

Ron DodsonRon Dodson, Sustainability Advisor for Audubon Lifestyles, and president of the International Sustainability Council was chosen to receive the 2009 Donald Ross Award  during the 63nd ASGCA Annual Meeting in Seattle, Washington.

Dodson serves on numerous environmentally-focused committees. He is a prolific writer, and a frequent presenter to state and federal agencies on the topics of water quality, ecological studies, restoration planning, and community planning.

The entire Audubon Lifestyles team would like to congratulate Ron on this tremendous achievement.

Mr. Dodson made an eloquent case for golf to embrace sustainable design during his Ross Award acceptance speech at the American Society of Golf Course Architects (ASGCA) 63rd Annual Meeting in Seattle, Washington.  “Golf is among the best forms of sustainable development,” said Dodson. “Sustainable projects need to be as profitable as possible so that they are economically viable. Add to that environmentally sensible and socially positive and you have a very good definition of sustainability. Well-designed and well-maintained golf courses fit that definition.”

Also included in the sustainability definition is the responsible stewardship of water. Dodson said that golf should be promoted as part of the infrastructure of the watershed and that when water supplies become even more restrictive that golf courses will “stand out like a sore thumb.” He encouraged golf to be more proactive in positioning itself as the good steward it is so that it can get its fair share of water.  “Golf can be a catalyst for sustainable communities,” Dodson explained. “I think golf course architects have a great opportunity to further the golf industry as courses seek ways to become more sustainable. When the focus of golf is beyond the game and people understand the ways it can positively impact the environment and economy, it will help the game with the challenges it is currently facing.”

The Donald Ross Award is given annually by ASGCA to a person who has positively influenced the game of golf and golf course architecture. Dodson is the 34th recipient of the award, which was given for the first time in 1976 to Robert Trent Jones.

ASGCA Background
Founded in 1946 by 14 leading architects, the American Society of Golf Course Architects is a non-profit organization comprised of experienced golf course designers located throughout the United States and Canada. Members have completed a rigorous two-year long application process that includes the peer review of four representative golf courses. ASGCA members are experienced golf course architects, able to counsel in all aspects of golf course design and remodeling.

Sidebar: Donald Ross Award Recipients

 YEAR   RECIPIENT  OCCUPATION
 2009 Ron Dodson  Sustainable Golf Advocate
 2008 George Peper  Golf Writer and Publisher
 2007 Dr. Michael Hurdzan  Golf Course Architect ASGCA
 2006 Jim Awtrey CEO  PGA of America
 2005 John Singleton  Irrigation Pioneer
 2004 Thomas Cousins Philanthropist  Urban Golf Developer
 2003 Bill Campbell  President, USGA, Captain, Royal & Ancient Golf Club
 2002 Byron Nelson  Professional Golfer
 2001 Jack Nicklaus  ASGCA Professional Golfer, Golf Course Architect
 2000 Jaime Ortiz-Patiño  Owner, President, Valderrama Golf Club
 1999 Arnold Palmer  ASGCA Professional Golfer Fellow
 1998 Judy Bell  President, USGA
 1997 Gene Sarazen  Professional Golfer
 1996 Ron Whitten  Golf Writer
 1995 Pete Dye  ASGCA Fellow Golf Course Architect
 1994 James R. Watson  Agronomist
 1993 Brent Wadsworth  Golf Course Builder
 1992 Paul Fullmer  ASGCA Executive Secretary
 1991 Michael Bonallack  Secretary, Royal and Ancient (St. Andrews)
 1990 John Zoller  Former Executive Director, No. California Golf Association
 1989 Dick Taylor  Editor, Golf World Magazine
 1988 Frank Hannigan  USGA Executive Director
 1987 Charles Price  Golf Writer, Author
 1986 Deane Beman  PGA Tour Commissioner
 1985 Peter Dobereiner  London Observer Columnist, Author
 1984 Dinah Shore  Sponsor of Women's Golf Tournaments
 1983 Al Radko Former  Director, USGA Green Section
 1982 Geoffrey Cornish  ASGCA Golf Course Architect, Historian Fellow
 1981 James Rhodes  Governor of Ohio
 1980 Gerald Micklem  Former Captain, Royal and Ancient
 1979 Joe Dey  Former Executive Director of the USGA
 1978 Herb and Joe Graffis  Founders, National Golf Foundation
 1977 Herbert Warren Wind  Golf Digest Columnist, Author
 1976 Robert Trent Jones  ASGCA Founding Member of ASGCA

For More information Contact: 

Aileen Smith
125 N. Executive Drive
Brookfield, WI 53005

(262) 786-5960
This email address is being protected from spambots. You need JavaScript enabled to view it.  

Web site: www.asgca.org


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References and Sources used in this issue of SustainAbility Newsletter Include:

Audubon Lifestyles
www.audubonlifestyles.com
 
The International Sustainability Council
www.thesustainabilitycouncil.org

O'Connor Signature at the Oaks
www.theoakslakecity.com

The City of Franklin, Tennessee
www.franklin-gov.com

LandDesign
www.landdesign.com

American Society of Golf Course Architects
www.asgca.org

Sustainability Campaign
sustainabilitycampaign.blogspot.com

Green Living Tips

www.greenlivingtips.com

The Daily Green
www.thedailygreen.com

Energy Star
www.energystar.gov 

Bird City, Kansas
www.birdcity.com

Urbana University
www.urbana.edu

 

SustainAbility Newsletter Archive Article (random)

Homebuyers Willing to Pay More for a Green Home Now. But Why?

energy-efficient-homeAccording to McGraw-Hill Construction, the share of single-family home construction that are green has risen from 8% in 2008 to 17% in 2011. 

Clearly, the market for green homes is on the rise, but is it because individuals have started to care more about the environment?  Or is because the economy isn’t quite as bad as it was in 2007, and are individuals more willing to invest in environmental efforts once again as they did at the turn of the century?

Many homebuilders and developers are using "green" as a differentiator in marketing and sales campaigns, and eventually expect that green features will be the norm, rather than an optional feature.

The main two questions often asked are; who are these green buyers, and are these individuals more willing to pay more for a green home and/or green features.

To answer these questions, we must first understand and determine who exactly are this new "green buyers" that have emerged in recent years. Are these individuals who are interested in buying a green home to help the environment? Are these individual who have more income, and/or have landed more stable employment in recent years?

The answer may surprise you, because by and large the answer is "no".  The average green homebuyers are individuals who are willing to pay more upfront if there is a direct and quantifiable return on investment from an energy and/or water efficiency benefit, or from a health perspective. 

The results of a 2007 survey showed an overwhelming majority of owners (95%) indicated that they would be willing to pay more for a green home if it would help the environment, they would be paid back for their green investment, or they would get health benefits. However, 80% of those willing to pay more would do so only for cost savings and/or health benefits.

Clearly, for most green buyers, helping the environment was a bonus, but not a driving factor in spending additional money. The number of homebuyers who would buy a green home because it was the right thing to do or because it directly helped the environment was a rather small percentage. Focusing on cost savings and health benefits to market green homes and features, as opposed to focusing on their environmental attributes appears to be the best way for homebuilders to encourage individuals to purchase a new green home. 

In a more recent 2012 survey the results are even more surprising. The percentage of all homeowners willing to pay more for a "green home" explicitly for environmental reasons lowered from 17% in 2007, to 13% in 2012. However, the percentage of owners that would consider buying a "green home" actual rose during that same time period.

So what does that mean? It’s pretty obvious isn’t it? The average homebuyer is realizing the economical benefits of being environmentally responsible, and it is the economic benefits that are driving the green home market, and motivating the green homebuyer.  

So, homebuilders who wish to using "green" as a differentiator in their marketing and sales campaigns must realize that it’s not the “environment” per se that will drive sales for them. They must highlight what they are already doing that saves money and/or is good for buyers' health.  In selecting any green features to add to the current standard features and available options, homebuilders should focus on those that pay back any added cost in a reasonable time period.  

Keep in mind however that taking credit for helping the environment won’t hurt sales as long as it's clear that it's not going to cost the buyer additional money without any return in investment. In fact, if a homebuyer can save money and help the environment research shows that they are more willing to support those types of initiatives. 

 


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References and Sources used in this issue of SustainAbility Newsletter Include:

Audubon Lifestyles
www.audubonlifestyles.org 
             
The International Sustainability Council
www.thesustainabilitycouncil.org 

Sustainable Demonstration Project Blog
scotlandyardsgolf.blogspot.com

The 2012 Summer Olympic Games
www.olympic.org

Scotland Yards Golf Club
www.scotlandyards.com

Audubon Outdoors
www.audubonoutdoors.org

Love and Dodson
www.loveanddodson.com

Green World Parth
www.greenworldpath.com

Turf Feeding Systems
www.turffeeding.com

The Dodson Group
www.thedodsongrp.com      

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This Issue of the SustainAbility Newsletter sponsored in part by:

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A Coalition for Good - Spreading the Seeds of Sustainability

ISC-Audubon is a coalition of non-profit organizations and initiatives that include The International Sustainability Council (ISC), Audubon Lifestyles, Audubon Outdoors, Planit Green, Broadcast Audubon, and the Audubon Network for Sustainability. 

Funds generated through memberships and donations are used to provide fruit & vegetable seeds, wildflower seed mix, and wildlife feed & birdseed to urban and suburban communities around the world. These seeds are used by communities to establish fruit and vegetable gardens, bird and wildlife sanctuaries, and for the beautification of urban and suburban landscapes by creating flower and native plant gardens.

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