Broadcast Audubon

John James Audubon Conservation Landscapes for America

By: Ronald G. Dodson
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ISC-Audubon is engaged in keeping the spirit of bird & wildlife conservation alive in the name of the John James Audubon John cla3James Audubon Conservation Landscapes for America, with programs for homeowners, businesses, communities and neighborhoods.

In these turbulent economic times one might wonder: “Why should I care about birds?” In short, while the United States is blessed with diverse landscapes, a wealth of natural resources, and spectacular wildlife, we are also blessed with more than 800 different bird species, and we share these birds with people from around the world, as billions of migratory birds follow the seasons across oceans and continents. Birds have become a part of our national heritage. As Americans, our passion for nature is growing ever more evident, as wildlife watching generates over $120 billion in economic output annually, and one in every four American adults considers themselves to be a "bird watcher."

These reasons are why ISC-Audubon has created the John James Audubon Bird & Wildlife Sanctuary Program, the Bird City USA Program for municipalities, as well as the Sustainable Landscapes Program for those people and businesses who may only manage smaller landscapes, but still want to do their part for conservation.

The Network is named for John James Audubon, who was born on April 26, 1785. He grew to become a famous American ornithologist, naturalist, hunter, and painter. He painted, catalogued, and described the birds of North America in the early nineteenth century, and published Birds of America, a massive book containing 435 hand-colored plates of 1,065 individual birds. Audubon became the chosen name and symbol for a jjamovement coined “The Audubon Movement" that began in the late 1890s to stop the unrestricted slaughter of birds. Early Audubon members pledged to shun the fashion of the day of wearing hats and coats adorned with bird feathers and wings, and to hunt birds for consumption only, rather than sport or trade. Early members also studied birds, improved their habitats, and fought for bird protection. Their activism fledged a broader conservation movement and eventually led to passage of the Migratory Bird Treaty Act in 1918. The Act ended trade in migratory birds, and was among the first federal protections ever afforded to wildlife.

The U.S. human population has skyrocketed from about 8 million to over 300 million since that time, and as we have harvested energy and food, grown industries, and built cities, we have often failed to consider the consequences to nature. (Globally the human population now is over 7 billion and in the next few decades will reach 9 billion.) During our history, we have lost a part of our natural heritage—and degraded and depleted the resources upon which our quality of life depends. We have lost more than half of our nation’s original wetlands, 98% of our tallgrass prairie, and virtually all virgin forests east of the Rockies. Since the birth of our nation, four American bird species have gone extinct, including the Passenger Pigeon, once the world’s most abundant bird. At least 10 more species are possibly extinct.

Birds are bellwethers of our natural and cultural health as a nation—they are indicators of the integrity of the environments that provide us with clean air and water, fertile soils, abundant wildlife, and the natural resources on which our economic development depends. In the past 40 years, major public, private, and government initiatives have made strides for conservation. Has it been enough?

It was recently reported by the U.S. Fish and Wildlife Service that nearly all of the birds that we thought of as common just 50 years ago, have seen an 80% decline in population. ISC-Audubon asks everyone to join in the efforts to reverse the damage to our nation’s habitats and protect our remaining natural landscapes—the foundation upon which our resources, our wildlife, and the lives of our children depend. Cooperative conservation efforts among the government, conservation organizations, and ordinary citizens—private landowners, hunters, and bird watchers—really are making a difference.

ISC-Audubon, a non-profit organization is founded on the Principles for Sustainability. Simply stated, the programs that comprise the John James Audubon Network for Conservation were created to provide direction, technical assistance, public attention, and national recognition for municipalities, communities, neighborhoods and businesses throughout the United States who embrace the importance of birds and wildlife as part of our American heritage, and who include “bird friendly” landscape management in the way their properties are being taken care of. This includes landscapes with a focus on the needs of birds during their nesting, migratory and winter seasons.

All of the ISC-Audubon programs materials are free for public use via their web site and are intended to be fun, educational, increase community and civic pride, and encourage public participation. We have created several certification programs which are only available to ISC-Audubon Platinum members. ISC-Audubon is only able to provide this educational information free, with the support of memberships and sponsorships.
Please visit our web site today and join us!

SustainAbility Newsletter Archive Article (random)

The 2012 Olympic Games and Sustainability

The most spectacular sporting event in the world has the power to bring together the aspirations of the finest athletes on earth and the efforts of hundreds of thousands of individuals who create the stage for their performances. It has the power to revitalize communities and shoulder the hopes and dreams of billions of people around the world who will be watching with bated breath. The

2012 Olympic Games

 vision the organizers had from the onset was to use the power of the Games to inspire lasting change.

For six weeks in the summer of 2012, the eyes of the world will be on London. But for seven years before, and for many years afterwards, the organizers will be changing the way they had an impact on the people, industry and the planet.

Sustainability has been a key consideration for the London 2012 Organizing Committee (LOCOG) since London started to bid for the Games. Major achievements include the creation of the Olympic Park, which is the largest new urban parkland created in Europe for one hundred and fifty years; and the construction of the Olympic Stadium, which is touted as the most sustainable Olympic stadium in history. 

In addition, London 2012 will be the first Olympic Games to measure its carbon footprint over the entire project term, and is also the first Games to commit to a zero waste-to-landfill target through the strategic Zero Waste Games Vision.

To bring the approach to life, the organizers focused on four areas that directly relate to the 2012 Olympic Game Experience for individuals who visit the games but also for people watching on television. 

Behind the scenes, there are some very interesting ways that the 2012 Olympic Games where planned, built and delivered with sustainability at the core – from the transformation of the Olympic Park and the building of world class venues, to the everyday decisions that are made at London 2012. 

All the venues at the 2012 Olympic Games in London are designed to ensure that the athletes perform to the best of their ability while also pushing the boundaries of sustainability from a knowledge and design perspective.

Where possible existing venues where used – Wimbledon, Excel, Lords and Earls Court are examples of existing facilities that are in essence being “recycled“.  Where there is a legacy need the developers built new venues - the Olympic Stadium, the Aquatics Centre and the Velodrome are examples.  Where there was no need, they built temporary venues in iconic places such as Greenwich Park, Hyde Park and Horse Guards Parade.

With millions of people on the move at the same time and extra people travelling each day in and around London, it is imperative to get everyone to their venues on time. By working with Transport for London and other partners to ensure that London’s public transport is ready these people can safely get to and from their destinations with relative ease.

London is also in and upon itself a great city for walking and cycling. They have a program called the “Active Travel Programme” which works to ensure that individuals have access to walking and cycling routes across the capital and co-host cities during the Games.

Most spectators at the London 2012 Games will want to have a bite to eat and a drink. The key aims of the food vision are to ensure that they offer affordable food that offers choice and diversity, and that they have healthy food and can cater for special dietary and cultural requirements too.

Contractors are required to serve food in compostable packaging and to source food in a way that has as low an environmental impact as possible.  For many of them this has meant implementing a fundamental change in how they source products and packaging –and is something they plan to adopt long term.

With so many people descending on London and the UK at the same time, the organizers need to ensure that  have thought long and hard about managing all that extra waste.  They created a revolutionary system for the Games, which will make it easier for us to ensure that no waste is sent to landfill during Games-time.

London 2012 seeks to optimise the opportunities to design out waste, while maximising the reuse and recycling of material arising during demolition, remediation and construction of the venues, as well as during the Games themselves. The Games and the lead-up to them present an opportunity to inspire change in waste-management practices in the events and construction sectors.

To learn more about the sustainability aspects of each venue visit





References and Sources used in this issue of SustainAbility Newsletter Include:

Audubon Lifestyles 
The International Sustainability Council 

Sustainable Demonstration Project Blog

The 2012 Summer Olympic Games

Scotland Yards Golf Club

Audubon Outdoors

Love and Dodson

Green World Parth

Turf Feeding Systems

The Dodson Group      

To learn about sponsorship opportunities please call us at: 727-733-0762
This Issue of the SustainAbility Newsletter sponsored in part by:

The Dodson Group

$25 Annually $100 Annually $250 Reg / $100 Annually


Sponsors are a critically important part to the success of ISC-Audubon. As a non-profit organization dedicated to advocating sustainability, we offer all of our programs to our members free of charge, and are publicly available for download on our website.

ISC-Audubon is proud to extend the opportunity to select businesses and organizations to become sponsors of our sustainability education and advocacy programs. As a sponsor, your business or organization can realize significant value.

Click here to learn more about this opportunity. 


A Coalition for Good - Spreading the Seeds of Sustainability

ISC-Audubon is a coalition of non-profit organizations and initiatives that include The International Sustainability Council (ISC), Audubon Lifestyles, Audubon Outdoors, Planit Green, Broadcast Audubon, and the Audubon Network for Sustainability. 

Funds generated through memberships and donations are used to provide fruit & vegetable seeds, wildflower seed mix, and wildlife feed & birdseed to urban and suburban communities around the world. These seeds are used by communities to establish fruit and vegetable gardens, bird and wildlife sanctuaries, and for the beautification of urban and suburban landscapes by creating flower and native plant gardens.

Read more

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