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Coca-Cola's Green Billboard Consumes Carbon Dioxide

Coca-Cola Philippines and World Wide Fund for Nature-Philippines (WWF) today unveiled the first plant billboard in the country, an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference in the environment.

The partnership spans across two areas of Coca-Cola Philippines' Live Positively sustainability program:

Water Stewardship -- Since 2008, Coca-Cola Philippines has partnered with WWF in an effort to help conserve critical watersheds in the country. It is one of the environmental initiatives implemented by Coca-Cola Philippines to strive to be a water sustainable business and replenish the amount of water equivalent to what the company uses in all of their beverages and their production.

Coke BillboardClimate Protection -- Coca-Cola Philippines is a major corporate partner of WWF in this year's Earth Hour and in the other programs throughout the rest of the year challenging individuals, companies and organizations to go "Beyond the Hour."

The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. "This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate." Gao says.

Recyclable materials were used for the overall make-up of the billboard. 3,600 pots were used, recycling old bottles of various Coca-Cola products. These bottles were filled with a potting mixture made up of a combination of industrial by-products and organic fertilizers-a formulation that is stable and light-weight. These bottles were also designed to contain the plants securely and to allow the plants to grow sideways. Additional holes were made for proper drainage and for holding the drip lines in place.

A drip irrigation system, also known as trickle irrigation or micro-irrigation, was especially installed for efficient water distribution. This irrigation method saves water and fertilizer by allowing water to drip slowly to the roots of plants, through a network of valves, pipes, tubing and emitters. The system is operated on a schedule to distribute water with nutrients to the plants. It provides the plants with what they need when they need it.

With all the eco-friendly mechanism it employs and the relevant advocacy it stands for, this innovative advertising is a salient reminder for Filipinos to take an active hand in protecting and saving the environment.

"We are proud that we have brought to life the first plant billboard in the country. It is an embodiment of our company's Live Positively commitment to making a positive difference in the world by incorporating sustainability into everything that we do. With this, we hope to inspire Filipinos to join us in our journey, because we know that together, we can make a positive impact," said Guillermo Aponte, president of Coca-Cola Philippines.

"We're grateful for Coca-Cola Philippines' commitment to a partnership with WWF, focusing on water stewardship and climate protection", said Lory Tan of WWF. "Through these partnerships, we will work to help Coca-Cola Philippines achieve its Live Positively environmental targets and strive together towards environmental sustainability in the Philippines."


SustainAbility Newsletter Archive Article (random)

The Nature of Sustainability

by Stephen B. Jones, PhD

Steve Jones

Sustainability is sweeping the globe – virtually every corporate home page prominently displays sustainability, environmental responsibility, environmental stewardship, or some like term. Schools, colleges, businesses, and communities likewise are embracing sustainability. All define the term more or less the same – being careful that what we do today doesn’t negatively impact our future use and enjoyment of resources, including natural, human, and economic values. For some, the philosophy and practice are real and deeply woven into the organization’s ethic and practice. For others, the words on the web page are just that – words. We’ve thought a lot about what actually walking the talk of sustainability means. We’ll dig more deeply and widely into the discussion as this column unfolds in subsequent editions of Sustainability News.

We’ll use Urbana University as a reference point. Let’s begin by thinking about walking the talk of sustainability across four dimensions:

  1. Campus “built” environment and immediate grounds;
  2. Campus “natural” spaces and associated “wild” environment;
  3. Curriculum;
  4. Individual well being.

For non-educational enterprises, we substitute “curriculum” with “lifelong learning.” All of us need to better understand and appreciate the interconnectedness of our social, economic, and environmental worlds. We add individual well-being because we believe that the only way any of us can promote, foster, live, and sustain our support for the sustainability cause is to first take care of ourselves.

We are developing Urbana University as a model for any organization to adopt sustainability. As this series progresses, we’ll develop for you some simple steps for doing what we are implementing at Urbana University:

  • Ensuring embrace of the tenets and principles of sustainability across all four dimensions
    • Implementing sustainability within the campus “built” environment and associated landscaping/grounds
    • Practicing sustainability on campus “natural” areas
    • Integrating sustainability into the curriculum
    • Adopting measures to encourage individual well-being
  • Creating a sustainability brand and identity
  • Developing a sustainability Charter

In the meantime, drop us an email and let us know what you are doing.

Steve Jones, Ph.D. is Senior Fellow with the International Sustainability Council and also President of Urbana University.  This email address is being protected from spambots. You need JavaScript enabled to view it.



References and Sources used in this issue of SustainAbility Newsletter Include:

Audubon Lifestyles

The International Sustainability Council 

Sustainability Campaign


The Business Alliance for Living Economies

American Society of Golf Course Architects

The United States Golf Association (USGA)

Sustainable Golf & Development

The PGA Golf Club

Urbana University


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A Coalition for Good - Spreading the Seeds of Sustainability

ISC-Audubon is a coalition of non-profit organizations and initiatives that include The International Sustainability Council (ISC), Audubon Lifestyles, Audubon Outdoors, Planit Green, Broadcast Audubon, and the Audubon Network for Sustainability. 

Funds generated through memberships and donations are used to provide fruit & vegetable seeds, wildflower seed mix, and wildlife feed & birdseed to urban and suburban communities around the world. These seeds are used by communities to establish fruit and vegetable gardens, bird and wildlife sanctuaries, and for the beautification of urban and suburban landscapes by creating flower and native plant gardens.

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